Indian actor Rashmika Mandanna comes on board as a brand ambassador for Plum – India’s leading, 100% vegan, cruelty-free & toxin-free beauty & personal care brand. Plum continues to be one of the fastest-growing brands in the new-age beauty space, thanks to its high-quality product lines, lovable brand personality, and strong omni-channel presence. Plum is among the top brands on key e-commerce marketplaces such as Amazon, Flipkart, Nykaa, and Purplle.