SANJAY DESHMUKH

Sanjay has spent over 25 years in brand and business growth strategies, brand communication, consumer research, political risk consulting, digital marketing and data driven marketing strategies.

Over the years, he has worked on a number of brands and product categories from FMCG to banking, fashion, telecom, tourism, automobile, technology, politics and created successful brand stories and growth strategies.

Closer to the communication industry, he started his career with BBDO Mumbai in 1990, moved to Enterprise Nexus in 1995 and went on to become a Branch Director of Mudra DDB, Bangalore in 2000. He moved to Dubai as COO of Bates-TBI (a digital marketing agency) in 2005. In 2011, he moved into a consulting role in Dubai for a political risk consulting company, a digital agency and a data driven marketing consultancy. In the last 6 months, he's been helping IIT start-ups on GTM strategies.

He has addressed a number of industry forums on brand loyalty, e-reputation, social media research & marketing, and data driven strategies in Dubai, Europe, Hong Kong, and New York.